BBC advertising Coca-Cola?

[PJ Walker]

I heard the BBC is going to be 'mentioning' Coca-Cola in certain
entertainment shows (or allowing the music chart company to do so).

Some info here: http://www.news.scotsman.com/entertainment.cfm?id=1323672003

While the BBC won't actually be making any money from the Coke
advertisements it does indicate a level of flexibility which could be
the beginning of a drift towards commercialism by the BBC.

Even though the BBC is distancing itself from this particular deal, if
it slips through unchallenged a precedent will have been set and
others will soon be keen to purchase a presence in this vast
unexplored advertising space. As long as the deal is dressed up in
reassurances and the public's opinion expertly massaged there will be
little initial resistance and soon we won't be in a position to
complain.

At the moment don't have a choice whether or not to pay TV tax
regardless of what we watch - you can't get a telly that won't show
the BBC for 'free' - but if they start to advertise we will have the
right to turn the channel off and refuse to pay the license fee. I
personally will not be subjected to forcible advertisement at my own
expense or fund the profiteering activities of this declining
institution.

PJW

p.s. Most of their programmes are shit anyway.

[Tony Walton]

Post by PJ Walker
I heard the BBC is going to be 'mentioning' Coca-Cola in certain
entertainment shows (or allowing the music chart company to do so).

So what's new? They've been "mentioning" Barclaycard, Coca Cola,
Carling, Embassy, Bell's, etc etc for years.

(As in "Barclaycard Premier League", "Coca Cola/Carling/whatever Cup",
"Embassy World Snooker Championship", "Bell's Scottish Premiership")

[Pete Fenelon]

Post by Tony Walton

Post by PJ Walker
I heard the BBC is going to be 'mentioning' Coca-Cola in certain
entertainment shows (or allowing the music chart company to do so).

So what's new? They've been "mentioning" Barclaycard, Coca Cola,
Carling, Embassy, Bell's, etc etc for years.
(As in "Barclaycard Premier League", "Coca Cola/Carling/whatever Cup",
"Embassy World Snooker Championship", "Bell's Scottish Premiership")

And last night's Yorkshire sports awards "sponsored by Batley's Cash &
Carry" as Harry Gration was careful to mention several times. ;)

pete

[Ian McMillan]

Post by Tony Walton

Post by PJ Walker
I heard the BBC is going to be 'mentioning' Coca-Cola in certain
entertainment shows (or allowing the music chart company to do so).

So what's new? They've been "mentioning" Barclaycard, Coca Cola,
Carling, Embassy, Bell's, etc etc for years.
(As in "Barclaycard Premier League", "Coca Cola/Carling/whatever Cup",
"Embassy World Snooker Championship", "Bell's Scottish Premiership")

I think you'll find its the Bank of Scotland Premier League :-)

[Tony Walton]

Post by Ian McMillan

Post by Tony Walton
(As in "Barclaycard Premier League", "Coca Cola/Carling/whatever Cup",
"Embassy World Snooker Championship", "Bell's Scottish Premiership")

I think you'll find its the Bank of Scotland Premier League :-)

Just shows how effective this "advertising" is ;-)

Don't Bells sponsor some Scottish football, though?

[Ian McMillan]

Post by Tony Walton

Post by Ian McMillan

Post by Tony Walton
(As in "Barclaycard Premier League", "Coca Cola/Carling/whatever
Cup", "Embassy World Snooker Championship", "Bell's Scottish
Premiership")

I think you'll find its the Bank of Scotland Premier League :-)

Just shows how effective this "advertising" is ;-)
Don't Bells sponsor some Scottish football, though?

Yes, to be fair they do and they did sponsor the Premier League, before it
split from the Scottish Football League which is who they still sponsor (the
1st, 2nd and 3rd divisions)

[Tony Walton]

Post by Ian McMillan

Post by Tony Walton
Don't Bells sponsor some Scottish football, though?

Yes, to be fair they do and they did sponsor the Premier League, before it
split from the Scottish Football League which is who they still sponsor (the
1st, 2nd and 3rd divisions)

Aha! Hence the motto on the bottle cap - "Afore ye Goal".

[Ian McMillan]

Post by Tony Walton

Post by Ian McMillan

Post by Tony Walton
Don't Bells sponsor some Scottish football, though?

Yes, to be fair they do and they did sponsor the Premier League,
before it split from the Scottish Football League which is who they
still sponsor (the 1st, 2nd and 3rd divisions)

Aha! Hence the motto on the bottle cap - "Afore ye Goal".

I wouldn't drink that pish :-)

[Tony Walton]

Post by Ian McMillan

Post by Tony Walton

Post by Ian McMillan

Post by Tony Walton
Don't Bells sponsor some Scottish football, though?

Yes, to be fair they do and they did sponsor the Premier League,
before it split from the Scottish Football League which is who they
still sponsor (the 1st, 2nd and 3rd divisions)

Aha! Hence the motto on the bottle cap - "Afore ye Goal".

I wouldn't drink that pish :-)

Good grief! People drink it?

[Terence_Dactyl]

Post by Tony Walton

Post by Ian McMillan

Post by Tony Walton
Aha! Hence the motto on the bottle cap - "Afore ye Goal".

I wouldn't drink that pish :-)

Good grief! People drink it?

Jools Holland smiles when _he_ drinks it!

T_D

[Tony Walton]

Post by Terence_Dactyl

Post by Tony Walton

Post by Ian McMillan

Post by Tony Walton
Aha! Hence the motto on the bottle cap - "Afore ye Goal".

I wouldn't drink that pish :-)

Good grief! People drink it?

Jools Holland smiles when _he_ drinks it!

Jools Holland's being *paid* to drink it.

[Thanatos]

Post by PJ Walker
I heard the BBC is going to be 'mentioning' Coca-Cola in certain
entertainment shows (or allowing the music chart company to do so).

But it isn't proper advertising anyway. Mentioning a product's name
isn't the same as having some celebrity telling you "Buy Rola Cola!
It really *is* better than all that other shite. I wouldn't drink
anything else."

This attitude that the BBC has always had about mentioning product
names is ridiculous. Remember those carefully placed "squeezy"
bottles they used to have on Blue Peter? God forbid they should ever
have let slip that it was "Fairy Liquid" or whatever, as we'd all have
presumably rushed out and mobbed the local supermarket in a buying
frenzy.

[Tony Walton]

Post by Thanatos
This attitude that the BBC has always had about mentioning product
names is ridiculous. Remember those carefully placed "squeezy"
bottles they used to have on Blue Peter? God forbid they should ever
have let slip that it was "Fairy Liquid" or whatever, as we'd all
have presumably rushed out and mobbed the local supermarket in a
buying frenzy.

And, of course, "Boss Cat", so renamed AIUI because there was a brand of
cat food in the UK called Top Cat. They never re-recorded the theme tune
though, which caused me a small amount of confusion in my youth

Announcer: And now, Boss Cat
Theme Tune: Top Cat... The most effectual Top Cat, whose intellectual
close friends get to call him TC (providing it's with dignity)
Me: Uh? That's "BC", isn't it?


It still amuses me that they take the trouble to stick little bits of
tape (sticky tape, of course, never Sellotape) just over the names on
things like cartons of yogurt and tins of beans. They carefully cover up
the word (say) "Sainsbury's" or "Heinz" yet all these products are
clearly branded even if you can't see the actual name. If they're that
bothered why not stick the stuff into a Tupperware pot (or rather a
generic plastic sandwich box type thing) before broadcasting?

Looks like someone fulfilling the letter of the law to me.

[Pipex]

Nevertheless it's going to put the words into our heads whether it's
'proper' advertising or not...
Being instructed to buy something would likely make most people deliberately
not buy it, whereas subtle suggestion and association with 'cool' stuff like
the music chart is a much more insidious way to remind us about brown liquid
that doesn't even get you pissed.

Pip

Post by PJ Walker
I heard the BBC is going to be 'mentioning' Coca-Cola in certain
entertainment shows (or allowing the music chart company to do so).

But it isn't proper advertising anyway. Mentioning a product's name
isn't the same as having some celebrity telling you "Buy Rola Cola!
It really *is* better than all that other shite. I wouldn't drink
anything else."

This attitude that the BBC has always had about mentioning product
names is ridiculous. Remember those carefully placed "squeezy"
bottles they used to have on Blue Peter? God forbid they should ever
have let slip that it was "Fairy Liquid" or whatever, as we'd all have
presumably rushed out and mobbed the local supermarket in a buying
frenzy.

[Tony Walton]

God forbid they should ever have let slip that it was "Fairy Liquid"
or whatever, as we'd all have presumably rushed out and mobbed the
local supermarket in a buying frenzy.

Quite unlike the buying frenzies occasioned by Delia Smith's casual
mentions of cranberries, special sauce flour and a certain type of
frying pan some years ago, of course ;-)

(And yes, I realise she wasn't advertising any particular make of
cranberries)

[Philip Dodd]

Post by PJ Walker
expense or fund the profiteering activities of this declining
institution.

Truth is that they were at their best in the 1970s and 1980s. Now the BBC
co-incidentally does a bit of broadcasting as a sideline to everything else.
As you say, those of us who looked to them for enjoyable entertainment and
news aimed at grown-ups with an attention-span of more than 30 seconds, find
the present state of affairs depressing....

Probably the best service that they offer is their internet news service -
but it's got sod-all to do with broadcasting....

Philip Dodd